Digital Fashion Models
To showcase their works without having to display them themselves, artists and designers produced the first digital fashion models. These digital replicas grew more lifelike and started to show up on social media platforms like Instagram and Facebook as technology advanced and became more widely available.
Recently, the metaverse of Decentraland hosted a metaverse fashion show and it was a big hit. Millions of people now regularly follow these accounts because of the continuously rising popularity of these virtual characters.
Decentraland: Metaverse's first Fashion Week
Fashion brands nowadays need to consider digital models made with AI and 3D software.
Virtual characters and avatars are becoming an essential component of virtual worlds. Brands have already collaborated with imaginary and real-life celebrity avatars to wear their clothing. The most well-known virtual influencer is Lil Miquela, also known as Miquela Sousa, who has collaborated with brands including Pacsun and Calvin Klein (with Bella Hadid). Gucci transformed Alessandro Michele and Miley Cyrus into avatars for Roblox. Tommy Hilfiger and Gucci have collaborated with made-up celebrities from the Superplastic firm, whose figures will walk a virtual Tommy fashion show during New York Fashion Week.
Miquela Sousa and Bella Hadid for Calvin Klein #Mycalvins Campaign
Regarding what they can achieve that traditional models cannot, as well as how developers might morally build digital avatars, particularly in the context of race and gender representation, digital models have both generated questions and sparked controversy.
Compared to traditional models, digital fashion models have a number of benefits. They are adaptable, time-saving, and cost-effective. These digital models can constantly deliver concerts, attend real or virtual fashion events, and advertise. They are capable of having multiple locations at once. Also, fashion labels are not required to pay for the services of makeup artists and photographers. Their budget does not include the expense of renting studios or transportation to numerous shooting sites.
Digital fashion models can have certain drawbacks, though. The first is that it's challenging to make accurate models that resemble people, with all their inherent flaws and differences in appearance. This can be particularly difficult for manufacturers that want to showcase their clothing on a variety of body types.
Digital models can't engage with customers or give feedback on how a garment feels or fits, which might make it difficult for customers to relate to them. This is another problem (and thus feel confident about buying from them).
Model Shudu: World’s First Digital Supermodel
Generating these models requires the development of 3D computer-generated models with true-to-life human traits, features, and even personalities.
Types of Digital Fashion Models:
3D models
CGI models
Animated models
For companies and retailers, the emergence of digital fashion models has changed the rules of the game. More than a quality product is required; you also need to have a compelling narrative and visual representation. By giving your audience an immersive experience through social media postings, videos, websites, and more, digital models can assist you in accomplishing this.
Additionally, you can use them as a component of your marketing strategy. For instance, if you're launching a new line or product line extension at a festival like Fashion Week or Coachella (where there are a tonne of influencers), you could hire one or more digital models to serve as brand ambassadors. These individuals would then share their experiences with their followers on social media platforms like Instagram, Twitter, and so forth, helping to promote your new launch much further than traditional advertising would allow.
Websites Referenced:
https://www.showmetech.com.br/en/mvfw-first-metaverse-fashion-week/
https://thesource.com/2019/05/18/calvin-klein-mycalvins-campaign-lil-miquela-bella-hadid/
https://www.vogue.com/article/sinead-bovell-model-artificial-intelligence
https://www.elle.com/uk/fashion/a28394357/man-behind-worlds-first-digital-supermodel/
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