DigiWorld

"Brandalism is a revolt against the corporate control of our culture and space.  We are an international collective of artists and activists that confront the power of big business and their public relations advertisement." - Brandalism Manifesto, published on their website.  By Bill Posters Brandalism is the biggest anti-advertising campaign in world history, consisting of 25 street artists from 8 different countries. It is a form of creative activism that uses subversion to alter and criticise corporate advertising by creating parodies. The 'Cultural Jamming' method rails against corporations with anti-capitalist, anti-consumerist and environmental concerns outlooked by society.  In the short film (2014) below, you can watch Brandalism artists explaining the concept of the movement and you can also observe a bit of the creative process.  The method of operation of the group is through the appropriation of corporate advertisements and installing satirical adaptati...

Photoshop is a software designed by Adobe. It provides many image-editing features such as image creation, graphic design and photo editing. In this post, we will understand better how to create and use layers and masks in Photoshop. Layers in Photoshop In Photoshop, the layers will be located in the Layers panel. They are used to compose multiple images, add text to an image, or vector graphic shapes. It is also possible to apply a layer style to add a special effect such as a drop shadow or a glow. Layers work like acetate or tracing paper. This means that you can see through transparent areas of a layer to the layers below. It is also possible to move layers, up or down, change the opacity and make content partially transparent.  There are 2 types of Layers  Stacking Layers:  as mentioned before, they work like acetate or tracing paper. This means that you can see through transparent areas of a layer to the layers below. Any changes to stacking layers are permanent. Us...

In the social media era, images are more persuasive than ever. We are bombarded with "perfect" images every day that warped our reality. This can affect our mental health and create a false perspective of how to look and behave. With Instagram, Snapchat filters and retouching apps such as Photoshop, it is hard to ignore the urge to alter your own photos.   https://retouchingacademy.com/the-ethics-of-retouching/ In an article for the New Yorker,  Jia Tolentino  debated the rise of the "Instagram face" described by Jia as  “a young face… with poreless skin and plump, high cheekbones. It has catlike eyes and long, cartoonish lashes; it has a small, neat nose and full, lush lips.” The "Instagram Face" https://www.forbes.com/sites/annahaines/2021/04/27/from-instagram-face-to-snapchat- dysmorphia- how-beauty-filters- are-changing-the-way-we-see-ourselves/?sh=b85b0354eff4 This is an unnatural look, impossible to achieve without altering the photo. And re...

Google Trends  is a free search engine tool that shows how frequently a search term is entered into  Google’s search browser in relation to a total search volume during a given period of time. In simpler terms, it shows the popularity of a search term in Google, and it enables one to search if a trend is rising or declining. It also allows users to find demographic insights, related topics and queries.  Here's what it looks like:  https://blog.google/products/search/see-what-world-searching-updated-google-trends/ How to use Google Trends? To use Google Trends, you need to select a country you want to see the statics for and enter a keyword into the search bar or select a provided example. After that, you will be able to see the “Interest over time”, which means, the search popularity over time of that term. You will also be able to access a breakdown of the term searched by subregions of the country.  You can also compare two terms, by selecting the “+Compare” ...

 A logo is an easily recognised symbol made with a combination of text and image that identifies a company, a commercial product or any public or private entity.  Making a logo for your business is an integral part of making your brand successful and recognisable. For example, everyone recognises the Apple symbol without the need to have the brand name written on the product because it is already a memorable  graphic element that is part of the visual identity of the brand. https://www.vrsys.com.br/blog/o-que-sao-logotipos-e-porque-sua-empresa-precisa-de-um O ne of the most iconic logos in  the world is the Nike S woosh designed by Carolyn Davidson  in 1971. I t mimics the goddess of victory, Nike, in Greek mythology and therefore the company's name. It also looks like a checkmark which evokes something that is done or as the brand itself has marketed before "Just do it".  https://blog.logomyway.com/nike-logo/ A logo is important for your business because: ...