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Showing posts from December, 2022

Mood Boards

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A mood board is a visual tool for conveying thoughts and concepts. It can be used to convey the project's vision and emotional tone through a grouping of pictures, objects, texts, etc. Visual thoughts can be incredibly difficult to communicate at times, so mood boards organise and concentrate the ideas, setting the mood for a project. Mood boards can be made physically or digitally.  A physical mood board consists of a collage of photos, fonts, colour schemes, etc. that have been adhered to a piece of card or board.  A digital mood board can be created in Photoshop or InDesign and saved as jpegs, or it can be found on a website like Pinterest.  Both approaches to creating mood boards have advantages and disadvantages. It actually depends on how you intend to communicate your ideas to others and on your personal preferences.  Below there is a mood board I created utilizing Canva , where you can find multiple templates to get you started on your on creation....

Animated GIFs

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Graphics interchange format images comprise many images or frames in a single file and are identified by their own graphic control extension known as animated GIFs. To express animation, the frames are presented in a particular order. An animated GIF might go on forever or end after a certain number of scenes. The GIF was created on June 15, 1987, by Steve Wilhite of CompuServe— the first major commercial online service provider in the United States. GIFs aren't truly videos, which is why we refer to them as "animated images." Actually, they resemble flipbooks more. One is that they lack sound. Additionally, animations were not intended for the GIF format; it simply so happened that way. GIF files can store numerous photos at once, and people discovered that if these pictures are decoded in a specific way, they can load sequentially (again, like a flipbook). GIF: Nyan Cat (2011), by  Christopher Torres   How to make a GIF using Photoshop ? You can begin by defining banner...

Google Analytics

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One of the many tools offered by Google to assist users in understanding what visitors are doing on their website is Google Analytics . This tool allows users to track and analyse important statistics about their website and site visitors and is one of the most popular free tools available online.  Google Analytics is the best analytics tool for monitoring the performance of a website or app. The platform gives a complete picture of how well the website is doing. It gathers a huge amount of data and intelligently analyses it. It then creates reports for users to view the data and utilise those reports to learn vital information about their website and who visits it. Below is an example of what the Google Analytics report can look like:  https://zapier.com/blog/how-to-use-google-analytics/ There is a range of different purposes to use Google analytics, especially for marketing, site performance and SEO. These can be greatly improved with the knowledge you can gather from A...