Google Analytics

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One of the many tools offered by Google to assist users in understanding what visitors are doing on their website is Google Analytics. This tool allows users to track and analyse important statistics about their website and site visitors and is one of the most popular free tools available online. 
Google Analytics is the best analytics tool for monitoring the performance of a website or app. The platform gives a complete picture of how well the website is doing. It gathers a huge amount of data and intelligently analyses it. It then creates reports for users to view the data and utilise those reports to learn vital information about their website and who visits it.
Below is an example of what the Google Analytics report can look like: 


https://zapier.com/blog/how-to-use-google-analytics/


There is a range of different purposes to use Google analytics, especially for marketing, site performance and SEO. These can be greatly improved with the knowledge you can gather from Analytics reports.

You can use the data to get the answers to a variety of questions concerning your website, including: 

- How many different marketing methods are used to bring traffic to your website? 
- Which websites send the most people their way? 
- Where do visitors to your website reside? 
- What pages on my site receive the most visitors? 
- Where do visitors abandon my website? 
- How fast do the pages on my website load? 
- How much traffic does your site receive from searches? 
- What keywords are people using to find your website? 
- What percentage of visitors to your site bounce after only one visit?

This tool can advise you on which channels to invest in and which to avoid. Among their many other useful insights, they may also assist you in defining your target audience more precisely.


How to set up Google Analytics

In the video below by Website So Simple, they explain how to set up an account and use the analytics tool to analyse your website and get the reports as mentioned previously. 




The platform's ability to give actual data is what makes it so valuable. And now, that you are familiar with Google Analytics, you can use the information this data gives you to grow your business by using the specific insights it offers. 

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