Animated GIFs

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Graphics interchange format images comprise many images or frames in a single file and are identified by their own graphic control extension known as animated GIFs. To express animation, the frames are presented in a particular order. An animated GIF might go on forever or end after a certain number of scenes. The GIF was created on June 15, 1987, by Steve Wilhite of CompuServe—the first major commercial online service provider in the United States.
GIFs aren't truly videos, which is why we refer to them as "animated images." Actually, they resemble flipbooks more. One is that they lack sound. Additionally, animations were not intended for the GIF format; it simply so happened that way. GIF files can store numerous photos at once, and people discovered that if these pictures are decoded in a specific way, they can load sequentially (again, like a flipbook).



GIF: Nyan Cat (2011), by Christopher Torres 


How to make a GIF using Photoshop?

You can begin by defining banner ad dimensions - Recommended Facebook ad image size: 
1,200 x 628 pixels

If it's a sequence of photos that you took, you need to upload those in the Photoshop app in a stack. 

After that you set up a timeline view - Window menu > workspace > motion. In the timeline select frame animation from the drop-down menu then click on frame animation. After that, you can use frames and layers to create an animation. When you finish you save the GIF from File > Export.
View animation by dragging GIF into the browser.

The tutorial below by Mark Galer's Alpha Creative Skills explains all the steps mentioned in more depth.



GIFs are widely used nowadays in Marketing campaigns and there are a few reasons for that, such as:
 
- They can be used in a variety of marketing mediums, including: 
1. Email newsletters 
2. Social media; Twitter, Facebook, Instagram and Tumblr 
3. Website (WordPress) 
4. Presentations (PowerPoint)
- They process more quickly and easily in the mind. 
- GIFs are frequently animated photographs, and a picture truly is worth a thousand words. 
Successful businesses like Amazon, Twitter, American Apparel, Dell, and even NASA employ gifs in their marketing to communicate critical information. 
- Quickly load on mobile devices. 
- They're entertaining and engage your audience. 
- Words are processed by the brain 60,000 times more slowly than images. Therefore, employing GIFs rather than text instructions is a faster and more effective way to reach your clients.

Some people might think that GIFs lost popularity on the internet over time but the Subreddit r/gifs, which is a platform to share GIFs, continues to have 21.3 million subscribers and presently averages 1,467 new comments every day. Perhaps the GIF's fluctuating popularity is an ironic reflection of the format itself, which is designed to cycle eternally.








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