Google Trends

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Google Trends is a free search engine tool that shows how frequently a search term is entered into Google’s search browser in relation to a total search volume during a given period of time. In simpler terms, it shows the popularity of a search term in Google, and it enables one to search if a trend is rising or declining. It also allows users to find demographic insights, related topics and queries. 

Here's what it looks like: 


https://blog.google/products/search/see-what-world-searching-updated-google-trends/



How to use Google Trends?

To use Google Trends, you need to select a country you want to see the statics for and enter a keyword into the search bar or select a provided example. After that, you will be able to see the “Interest over time”, which means, the search popularity over time of that term. You will also be able to access a breakdown of the term searched by subregions of the country. 

You can also compare two terms, by selecting the “+Compare” button beside the original search term. 




https://blog.hubspot.com/marketing/google-trends




Ways to use Google Trends:
There are a lot of different functionalities for Google Trends. It can be used for personal research, to improve content strategy or to do research for your business. Here is a list of ways that Google Trends can be used for:  
  1. Find currently trending topics 
  2. Identify seasonal trends
  3. Find new niches 
  4. Discover relevant product categories 
  5. Keyword search 
  6. Identify related topics 
  7. Plan Google Shopping Ads by Season 
  8. Optimise your local SEO strategy 
  9. Monitor competitors

Here is a video from the youtube channel Inbound Explained - Digital Marketing where they explain more in depth everything that has been discussed on this post, in case you want to dive deeper into the subject and find strategies for your business. 




Google Trends is a helpful research tool that allows the user to discover trending topics worldwide. This tool has a variety of takeaways and whether you are searching for keywords or developing SEO strategy, this search engine will help you to get the research done. 



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