Blogging Culture and Social Media

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Hello DigiWorld, 

My name is Natalia, I'm a foundation year student at London Met. This is my first blog about digital media where you can read all about the digital world first-hand. Today's post is about blogging, exactly as I'm doing right now. 

The first blog recognised was links.net by Justin Hall, a Swarthmore College student in 1994, it was called Justin's Home Page. After that, in the early stages of its development, it became a personal 'Weblog' or 'Web Log', in simpler terms, an online journal that someone would use to share information, experiences and opinions about different topics. As the years passed, it started being adapted to newer platforms and according to the demand of the public. 

Justin Hall, first blogger. 

However, blogging lost popularity with the rise of social media. We can say that Instagram is the most modern type of blogging, with reduced text and focus on imagery we have multiple pages about travelling, food, fashion, movements, ideologies and many other topics. It reaches a larger audience base and many people instead of bloggers are now so-called Instagrammers or Influencers.

Instagram is a very fun and free way to share visual content, grow a fan base, and earn money through sponsored posts and products. On the other hand, blogging is a great way to express yourself through writing but there is no "recipe" strategy to go viral, unlike Instagram, which can make blogging more time-consuming to make yourself a reputable professional in the field.

Here is an example of a very popular Travel Instagram profile, called 'The Bucket List Family', where the family shares their experiences travelling the world, currently at 2.6 million followers. (https://www.instagram.com/thebucketlistfamily/)




 
Even though there are modern adaptations to it, blogging culture will hardly go extinct. Blog posts provide longer-lasting content, which means they do not become irrelevant so fast due to the saturation of similar information, like similar photos of the same places. And, according to Neal Schaffer’s research website on digital and social media, blogs are considered the 5th most reliable source of information on the internet, the audience is more genuine and it is more trustworthy when it comes to content and sponsored posts. 
Here is an example of one of the highest visited blogs, with an estimated 30.4 million monthly visitors, according to the Journal Search Engine article written by Jessica Foster about blog traffic. 
Business insider is one of the fastest-growing blogs in its area. (https://www.businessinsider.com/sai?r=US&IR=T)




In the future, we will probably see even further adaptations of blog-style platforms and content that will include even more diverse strategies to catch people's attention, but for that, we will have to wait and see.

  

https://www.blogtyrant.com/the-ultimate-guide-to-instagram-for-bloggers/

https://dailytravelpill.com/blogging-vs-instagram-what-to-choose/

https://doitwriters.com/should-i-start-a-blog-or-instagram/

https://wpblogdesigner.net/blogging-vs-instagram/

https://www.theguardian.com/commentisfree/2012/mar/09/bloggers-upfront-sponsored-content

https://nealschaffer.com/are-blogs-still-relevant-in-2019/

https://www.searchenginejournal.com/secrets-most-popular-blogs/308329/#close



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